Challenge
Tocumbo is a locally owned and operated business specializing in traditional Mexican ice cream. Their current branding is inconsistent and their website is not user-friendly. Often customers would become confused with what the place had to offer, that being not just Ice cream, but many other Mexican-influenced treats and meals.
Branding
Business Cards
Interactive
Solution
You can see it with the use of fun shapes and vibrant colors throughout the brand. It becomes clearer to the customers that they offer ice cream and more. The branding is playful and inviting, and is sure to attract the attention of consumers both young and old. The website is use- friendly and responsive. The user can create their own account and based on their selection they can order from the website either by computer or phone. The menu is split into two parts: sweet or savory, based on what the customers want.
Created with:
Adobe Photoshop
Adobe Illustrator
Adobe Substance 3D Stager
Figma
Adobe Indesign
